Our Story: It Started with the "Breath Check"

How many times have you asked your children if they brushed their teeth, assumed they were fibbing, and asked to smell their breath just to verify?

I got tired of the "breath check." As a parent, the uncertainty was exhausting. I wanted to know, beyond a shadow of a doubt, not only if my children brushed but how well they did it. That desire for peace of mind was a pipe dream—until we turned to the BLÜ ultrasonic toothbrush. Suddenly, that dream became a reality.

Breaking 30,000 Bad Habits

Habits rule our lives. By the time you reach your mid-forties, you have likely brushed your teeth well over 30,000 times. Over those decades, you’ve developed a specific muscle memory for how you brush. Unfortunately, this often includes "blind spots"—areas of the mouth you consistently miss without even realizing it.

Being able to see exactly where you brush via smart tracking is not just an eye-opener; it is a potential medical lifesaver.

Oral Health is Whole-Body Health

It has been proven time and again that the mouth is the gateway to the rest of the body. From heart disease to Alzheimer's, many serious conditions can trace their roots back to periodontal disease. How well you brush today predicts your future health.

According to Registered Dental Hygienist Magazine:

"Periodontal health is increasingly being linked to playing a larger role in systemic health... A significant body of research has associated periodontal disease with an increased risk of cardiovascular disease, diabetes, and adverse pregnancy complications."

Our Mission

At BLÜ, we want you to rest assured that you are being proactive about your longevity. We started on this journey to ensure our children’s well-being, but we have expanded our mission to ensure everyone has the chance to be the keeper of their own health.

We are working tirelessly to fight against preventable diseases that start in the mouth by providing the proper techniques and tools. We strive to make the BLÜ Smart Toothbrush your essential tool for a longer, healthier life.