Our mission

is to make proactive oral hygiene convenient and fun for families to brush smarter so they can smile longer.

Our vision

Our vision is to eradicate periodontal disease by making convenient, fun, effective and SMART daily oral hygiene products that will keep families and dental professionals smiling longer.

How many times have you asked your children if they brushed their teeth, assumed they were lying, and asked to smell their breath?

As a busy parent and dental professional, being able to get my children to brush without having to repeat myself ten times and to know beyond a shadow of a doubt that my children not only brushed, but also exactly how well they brushed seemed like a pipe dream. It also made me realize that if I was having this problem, and I worked in the dental industry, most households were probably having a hard time getting their kids to brush.

It has been proven time and time again that the mouth is the catalyst to many health problems. Heart attacks to Alzheimer’s, it all starts in the mouth with periodontal disease. According to the CDC almost 50% of adults aged 30 and older have some form of periodontal disease. Needless to say, how well you brush your teeth impacts your quality and longevity of your life.

Habits rule our lives. By the time you hit your forties, you have brushed your teeth well over thirty thousand times and have developed a habit of how you brush. This includes how well you have hit and missed certain teeth. Being able to see exactly how you brush is not only an eye opener but medical lifesaver.

So, what started out as a desire to get my kids to stop fussing over brushing, quickly turned into a louder cry for help to preserve the health and longevity of our family.

We started looking and found most toothbrush products that were affordable didn’t actually function as good as they looked on the bathroom countertop. The higher end brushes didn’t excite our kids and in some cases, the size and stiffness of these so-called designer toothbrush heads did more damage than good. Not to mention the costs and hassle of replacing different types brushes, batteries and brush heads for each member of our family.

We needed a convenient, fun and effective brushing solution that made sense for the whole family to ensure proactive health habits were being formed.

Blu Toothbrush was created to make brush time fun and interactive and to make preventative dental hygiene accessible for EVERY FAMILY.

That’s why for every Blu Toothbrush sold we give back by contributing to Donated Dental Services and by providing toothbrushes and dental hygiene products to those in need.